Volume 20, Number 2, March 2025
Selected papers from the 60th Anniversary Meeting of the American Society for Cybernetics, “Living Cybernetics Playing Language”, edited by Claudia Westermann

Cover Art: «Cybernetic Neoconstructivism #16» © 2025 Collaboration of the Art, Media, and Cybernetics (AMC) workgroup at the American Association of Cybernetics (ASC) AI-Generative Neoconstructivism

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Editorial
Conversations on Four Cybernetic Approaches to Embracing Uncertainty Free Access

Claudia Westermann

Abstract · Full text in PDF (223 kB)

Target Article – Second-Order Cybernetics
Cybernetics of Language – From Naming to Naming the Self

Louis H. Kauffman

Abstract

Open Peer Commentaries
The Unaccompanied Companion

Christina Weiss

Abstract

On Proper Names, Sense and Self-Reference

Clarence Lewis Protin

Abstract

Klein Bottle Logophysics, Metacognition, and Gödel’s Theorem

Diego Lucio Rapoport

Abstract

Bio-logic of the Name-Named-Namer Relationship

Andrey S. Druzhinin & Diego A. Ramírez

Abstract

Naming, Shifting, and Seeing the Cybernetic Observer

Arthur M. Collings

Abstract

Naming Naming

Mark William Johnson

Abstract

The Sound of Self-Reference

Kate Doyle

Abstract

Author’s Response: The Indicative Shift

Louis H. Kauffman

Abstract

Target Article – Second-Order Cybernetics
Brand Management as Cybernetic Practices Free Access

Seiichiro Honjo

Abstract · Full text in PDF (749 kB)

Open Peer Commentaries
Expanding Brand Management With Cybernetic Insights Free Access

Maia Gould

Abstract · Full text in PDF (486 kB)

A Citizen Perspective on Recent Manifestations of Branding Free Access

Allenna Leonard

Abstract · Full text in PDF (499 kB)

Using the VSM to Improve Exploratory Brand Management Free Access

Alfonso Reyes

Abstract · Full text in PDF (467 kB)

Second-order Branding as Orchestration of Media Ecology Free Access

Peter Hayward Jones

Abstract · Full text in PDF (487 kB)

Harnessing Variety Engineering for Management of Non-Trivial Systems Free Access

Juliana Mariano Alves

Abstract · Full text in PDF (505 kB)

Author’s Response: Toward Implementing Second-Order Brand Management Free Access

Seiichiro Honjo

Abstract · Full text in PDF (535 kB)

Target Article – Second-Order Cybernetics
Review of an Academic Research Project “as Done”

Guillermo Sánchez Sotés, Thomas Fischer & Christiane M. Herr

Abstract

Open Peer Commentaries
The Unknown, the Other – Companions in the Construction of Knowledge

José Cabral Filho

Abstract

On the Context of the Experience and the Context of Communication

Diego Fagundes da Silva & Erica Azevedo da Costa e Mattos

Abstract

Tracing the Messiness

Mark Valentine Sullivan

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Conversation as an Integral Part of “Research as Done”

Eve C. Pinsker

Abstract

Why Do Designers Overlook Discourse on Uncertainty, Complexity, and Messiness in Research?

Michael Hohl

Abstract

Authors’ Response: On and Beyond the Difference Between Research “as Done” and Research “as Reported”

Guillermo Sánchez Sotés, Thomas Fischer & Christiane M. Herr

Abstract

Target Article – Second-Order Cybernetics
Design of a Contemporary Elementary Non-Trivial Machine Free Access

Thomas Fischer & Hengjie Li

Abstract · Full text in PDF (1150 kB)

Open Peer Commentaries
Prospects for Demonstrating Multiple Versions of the Non-Trivial Machine

Laurence D. Richards

Abstract

The Non-Trivial Machine and Non-Trivial Constructivist Ideas

Hugh Gash

Abstract

Playing With Apparatuses: Cybernetic Learning and the Challenge of Contemporary Black Boxes

Mateus van Stralen

Abstract

The Ashby Box as Situated Object within Context

Vivian Xu & Benjamin Bacon

Abstract

Fostering Critical Inquiry through the Non-Trivial Machine: On Fischer and Li’s Reinterpretation of the Ashby Box

Anja Pratschke

Abstract

Is There a Future for Research in Cybernetics?

Tom Scholte

Abstract

Author’s Response: The Continuing Relevance of the Ashby Box and Its Successors

Thomas Fischer

Abstract

Constructivist Foundations 20(2)