By Erica Robles Anderson & Scott Ferguson
Originally presented at Hidden Histories: Gender in Design, Design History Society Seminar, April 14, 2022.
Part I: TED Talks and Teapots
In a 2003 TED Talk titled “Three Ways Design Makes You Happy,” Donald Norman announced that “The new me is beauty.” Norman – a professor, design firm principal, and the first Vice President of User Experience at Apple – ranks among the most influential figures in the field of user experience design. Yet above all, he is associated with the concept of “affordance,” an invented term now widely employed to refer to the forms and features of any useful thing.
Norman brokered the term from psychology to design in his 1988 book The Psychology of Everyday Things. Citing J.J. Gibson’s 1979 book The Ecological Theory of Perception as his source, he offered this definition: “The affordances of the environment are…
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