Unknown's avatar antlerboy - Benjamin P Taylor 12:12 pm on November 12, 2019  

Service-dominant logic – Wikipedia

Historical perspectives: https://www.sdlogic.net/index.html

 

Foundations: https://www.sdlogic.net/foundations.html

Axioms and Foundational Premises (FPs) of S-D Logic

Axiom1 FP1 Service is the fundamental basis of exchange.
FP2 Indirect exchange masks the fundamental basis of exchange.
FP3 Goods are a distribution mechanism for service provision.
FP4 Operant resources are the fundamental source of strategic benefit.
FP5 All economies are service economies.
Axiom2 FP6 Value is cocreated by multiple actors,always including the beneficiary.
FP7 Actors cannot deliver value but can participate in the creation and offering of value propositions.
FP8 A service-centered view is inherently beneficiary oriented and relational.
Axiom3 FP9 All social and economic actors are resource integrators.
Axiom4 FP10 Value is always uniquely and phenomenologically determined by the beneficiary.
Axiom5 FP11 Value cocreation is coordinated through actor-generated institutions and institutional arrangements.
Source: Vargo and Lusch (2004), “Evolving to a New Dominant Logic for Marketing” Journal of Marketing 68(January), 1-17. Vargo and Lusch (2008), “Service-Dominant Logic: Continuing the Evolution” Journal of the Academy of Marketing Science 36(Spring), 1-10, Vargo and Lusch (2016), “Institutions and axioms: an extension and update of service-dominant logic” Journal of the Academy of Marketing Science, 1-19.

[This – specifically Axom 2, value is cocreated by multiple actors, always including the beneficiary – of which an early formulation appears to have been ‘value is cocreated with the customer’ – is a shock to me because I genuinely thought I had invented that! 🙂 – I say ‘value is always co-created with and for the citizen/customer’. Now I wonder if I picked that up somewhere – but I think I did come up with it by myself independently – just not first. Well, I suppose it’s just logic! So much of this fits so much with my public service transformation thinking…]

 

 

 

Source: Service-dominant logic – Wikipedia

 

Service-dominant logic

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Marketing

Service-dominant (S-D) logic is a meta-theoretical framework for explaining value creation, through exchange, among configurations of actors. The underlying idea of S-D logic is that humans apply their competences to benefit others and reciprocally benefit from others’ applied competences through service-for-service exchange (Vargo and Lusch, 2004). Since the publication of the first S-D logic article entitled “Evolving to a New Dominant Logic for Marketing”[1] in 2004 in Journal of Marketing, S-D logic has become a cocreated effort of numerous scholars across disciplines, who share the common goal of contributing to the understanding of human value cocreation, by developing an alternative to traditional logics of exchange. Hence, S-D logic has been continually extended and elaborated. Among the most important extensions have been (1) the development of the service ecosystems perspective that allows a more holistic, dynamic, and systemic perspective of value creation and (2) the emphasis of institutions and institutional arrangements as coordination mechanisms in such systems (Vargo and Lusch, 2016).

Continues in source: Service-dominant logic – Wikipedia