Visualising transformation: some reflections from the book | Steve Whitla on LinkedIn

Visualising transformation: some reflections from the book

  • Published on June 8, 2020

Steve Whitla

Director at Visual Meaning Ltd

What’s the best approach to visualising transformation? Why do people go about it in such different ways?

Back in 2018 I got a call from Jonathan Whelan, a business architect who was writing a book on the subject. For a while I’d had a mind to start writing my own ideas down for publication, so I was curious to see what he was creating. When we met, we immediately hit it off. Although his background was in business architecture and mine in change management, we both had huge respect for the value of each other’s approach, even though on the surface they seemed very different. As the conversation unfolded, it became clear that a book from only one of our perspectives would be unbalanced.

There followed a really productive eighteen months of dialogue and collaboration, resulting in our co-authored book, which hit the shelves in February. It has some important things to say that don’t seem to have been said much elsewhere, and while I won’t rehearse them all here, I want to share a few, in order to set up some broader reflections on why they’re not talked about.

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