How partners mediate platform power: Mapping business and data partnerships in the social media ecosystem Fernando N van der Vlist, Anne HelmondFirst Published June 14, 2021 Research Article https://doi.org/10.1177/20539517211025061

How partners mediate platform power: Mapping business and data partnerships in the social media ecosystem – Fernando N van der Vlist, Anne Helmond, 2021

A mind-boggling bit of network mapping work

See also (on adtech):

https://warzel.substack.com/p/the-internets-original-sin