Why Big Data Needs Thick Data – Ethnography Matters – Tricia Wang

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Why Big Data Needs Thick Data – Ethnography Matters – Medium

Why Big Data Needs Thick Data

Tricia Wang
Tricia Wang
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Jan 20, 2016 · 13 min read
 
 
 

Originally published on May 13, 2013 for , I’m republishing the post for the launch of the . I’ve updated the article with a case study from my time at Nokia where I witnessed their over-dependence on quantitative data. I’m continuously blown away by how much my original post in 2013 sparked a discussion about the integration of Thick Data and Big Data. Since then, I have talked about this topic with  and . I also gave a targeted for business leaders. Just last year,  referencing my original post as the resurgence of the term. My goal is to create more opportunities to feature people who are doing this kind of integrative work inside organizations. Please reach out if this kind of work is up your alley. You can start by joining a community of people who are at the forefront of this work at ’s #datatalk channel. Thank you to ’s Elyssa He for translating this article into Chinese, 大数据离不开 “厚数据”,  and for translating 

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Why Big Data Needs Thick Data – Ethnography Matters – Medium