Cafe system change magazine from the Schumacher Institute

[I’m trying to track down the Schumacher Institute’s new journal, System Change – meanwhile, here’s a ‘lighter verison’]

Café SYSTEM CHANGE magazine
A lighter companion to SYSTEM CHANGE Journal
May 2018 | For SYSTEM CHANGE Journal Issue 1

 

Source: Systems Learning – Free your thinking | Systems Community of Inquiry

Systems Learning – Free your thinking

Systems Learning. Free your thinking to deal effectively with the world as it is – messy, complex, unpredictable.

Systems Learning aims to free you from the existing limitations of business as usual.

Our courses are designed to help people and organisations free their thinking, to deal with challenges,  uncertainty, complex systems and stuck relationships in a far more effective way. We also show how to translate sustainability into action.

Do you, or your organisation, wrestle with complex, messy problems that seem impossible to solve?

Come and deepen your thinking at one of our courses in Bristol or London – we also run in-house courses for organisations of all sizes.

For a taste of the knowledge and skills you will gain, enjoy access to our FREE six-part Introduction to Systems Learning online course.

“The Free Your Thinking course with Martin Sandbrook is a must for everyone who wants to better understand the complexity of the world we are living in, and at the same time wants to be a positive agent of change in their personal or professional lives.” Kathrine Maceratta – Digital Transformation Director, Unilever

Systems Learning is part of The Schumacher Institute for Sustainable Systems

Source: Systems Learning – Free your thinking

 

NERCCS 2019: Second Northeast Regional Conference on Complex Systems,3-5 April 2019, Binghampton, NY, USA

[Apologies if this is a duplicate – I’ve seen it before (I know someone from Binghampton, so I noticed it… but I can’t find it here. Benjamin]

APRIL 3–5, 2019   BINGHAMTON, NY

NERCCS 2019:
Second Northeast Regional Conference on Complex Systems

LEARN MORE

NERCCS 2019: The Second Northeast Regional Conference on Complex Systems will follow the success of the previous inaugural NERCCS to promote the emerging venue of interdisciplinary scholarly exchange for complex systems researchers in the Northeast U.S. region to share their research outcomes through presentations and post-conference online publications, network with their peers in the region, and promote inter-campus collaboration and the growth of the research community.

NERCCS will particularly focus on facilitating the professional growth of early career faculty, postdocs, and students in the region who will likely play a leading role in the field of complex systems science and engineering in the coming years.

The conference will be held in the Innovative Technologies Complex at Binghamton University, which is within driving distance from all major urban areas in the U.S. Northeast region.

DOWNLOAD CONFERENCE FLYER

CALL FOR SUBMISSIONS

We call for submissions for oral and poster presentations on a wide variety of complex systems research. Relevant topics include (but are not limited to):

Theoretical foundations of complex systems
Nonlinear dynamics and chaos
Systems theory, information theory, and systems science
Game theory, decision theory, and socio-economical applications

Self-organization, pattern formation, and collective behavior
Structure and dynamics of complex networks
Sustainability and adaptability of complex systems
Bio-inspired systems, machine learning, and evolutionary computation

Data-driven approaches to complex systems
Applications to the humanities, art, and literature
Historical and philosophical aspects of complex systems
Complex systems and education

Submissions should be made as a single PDF file via EasyChair, in either extended abstract format (preferred; 1 page, including one figure) or full paper format (optional; 8 pages max.).

Click here for formatting instructions

Formatting example in LaTeX

Click here to log in to EasyChair

Submissions will be evaluated and selected through a rigorous peer review process.

Important Dates:

Submission deadline: January 15, 2019
Notification to authors: February 15, 2019
Revision deadline: March 15, 2019
Registration deadline: March 29, 2019
Conference: April 3-5, 2019

We will publish post-conference proceedings as a special issue of the Northeast Journal of Complex Systems (NEJCS), an open-access online journal hosted by the Open Repository @ Binghamton (ORB). No publication fee will be required. This will be an ideal venue for authors to publish an extended full paper on the work they present at NERCCS. There will be no strict length limit to full papers for the post-conference proceedings (but with an expected length no more than about 10,000 words). Interested authors should contact the Publication Chairs (Barney Ricca and Georgi Georgiev).

KEYNOTE & INVITED SPEAKERS

Keynote Speakers

Image

BROOKE FOUCAULT WELLESCOMMUNICATION STUDIES AND NETWORK SCIENCE
NORTHEASTERN UNIVERSITY

Title TBA

Image

GERMANO IANNACCHIONEPHYSICS
WORCESTER POLYTECHNIC INSTITUTE
NATIONAL SCIENCE FOUNDATION

Title TBA

Image

MORE SPEAKER TBA

Invited Speakers

Image

CHRYSTOPHER NEHANIVSYSTEMS DESIGN ENGINEERING
UNIVERSITY OF WATERLOO

Title TBA

Image

LISA SOROSINFORMATION TECHNOLOGY AND SCIENCES
CHAMPLAIN COLLEGE

Title TBA

Image

CARL LIPOENVIRONMENTAL STUDIES AND ANTHROPOLOGY
BINGHAMTON UNIVERSITY

Title TBA

PROGRAM

Coming Soon

VENUE

Center of Excellence Symposium Hall & Engineering Science Building ES 2008
Innovative Technologies Complex
Binghamton University, State University of New York
85 Murray Hill Road, Vestal, NY 13850

Parking will be available on the venue. Parking permit will be provided to registered participants not affiliated with Binghamton University.

NERCCS 2019 Hotel Rates
Call the hotel directly and tell them you will be staying for “NERCCS Conference” to get the special rate.

Local accommodation options (Google Maps)

Information about Greater Binghamton Area

www.visitbinghamton.org

REGISTRATION

Coming Soon

ORGANIZERS & SPONSORS

Organizing Committee:

General Chair: Hiroki Sayama (Binghamton University, SUNY)
Program Chairs: Alfredo Morales (New England Complex Systems Institute / MIT Media Lab)
Esteban Moro (MIT Media Lab / Universidad Carlos III de Madrid)
Poster Session Chairs: Changqing Cheng (Binghamton University, SUNY)
Ashwin Vaidya (Montclair State University)
Sponsorship Chair: Andreas Pape (Binghamton University, SUNY)
Logistics Chair: Shelley Dionne (Binghamton University, SUNY)
Education & Career
Development Chairs:
Sarah Muldoon (University at Buffalo, SUNY)
Dane Taylor (University at Buffalo, SUNY)
Publication Chairs: Georgi Georgiev (Assumption College / Worcester Polytechnic Institute)
Barney Ricca (St. John Fisher College)

Contact:

nerccs2019@gmail.com

Source: NERCCS 2019: Second Northeast Regional Conference on Complex Systems

Epistemological crises, dramatic narrative and the philosophy of science / Alasdair MacIntyre. – The Monist, 1977

Handy link to the paper

Click to access macintyre-epistemological-crises-1.pdf

Another one to file under ‘perhaps not systems thinking, but I believe it should be here’ – such a strong alignment with deep systems thinking, this is about meaning-making and is an illustration using an epistemological crisis  as a way to explore meaning-making…

 

Good review which I have edited down below (removing references to Rorty and Pirsig): http://pirsigaffliction.blogspot.com/2006/05/epistemological-crises-and-dramatic.html

“Epistemological Crises, Dramatic Narrative and the Philosophy of Science,” is an excellent little thing and contains the basic anti-theoretical insights he carries in books like After Virtue and Whose Justice? Whose Rationality?. (MacIntyre has said that this essay was a turning point for him from his earlier work to the writing of After Virtue.) The basic idea is that the idea of tradition has been woefully lacking in our accounts of rationality.

MacIntyre begins his essay by thinking about what it means to be in an “epistemological crisis”. He does so in a very down to earth, real life manner, like when “someone who has believed that he was highly valued by his employers and colleagues is suddenly fired” or when “someone falls out of love and needs to know how he or she can possibly be so mistaken in the other.” (241) These are real problems that most of us have faced, or can at least imagine being in similar circumstances. What we think about people is based on how they behave, but sometimes our entire outlook on them changes and all their behavioral cues become transmogrified–and worse, sometimes we cease to be certain about how to take their behavior at all. What we “took to be evidence pointing unambiguously in some one direction now turns out to have been equally susceptible of rival interpretations.”

This produces a frightful situation in which we lose our hold on reality. For “my ability to understand what you are doing and my ability to act intelligibly (both to myself and to others) are one and the same ability.” (242) If we begin to lose our hold on others, we begin to lose our hold on ourselves. Recurring to the example of Hamlet as an exemplar of epistemological crisis, MacIntyre says perceptively that “to be unable to render oneself intelligible is to risk being taken to be mad–is, if carried far enough, to be mad. And madness or death may always be the outcomes that prevent the resolution of an epistemological crisis, for an epistemological crisis is always a crisis in human relationships.” (243)

The wisdom that MacIntyre is pulling out of the example of such an individual in distress has the same implications for disciplines or paradigms of thought in distress. “When an epistemological crisis is resolved, it is by the construction of a new narrative, which enables the agent to understand both how he or she could intelligibly have held his or her original beliefs and how he or she could have been so drastically misled by them.”

The most important reason for such narratives is that without them we would be taken over by the kind of radical, paralyzing skepticism that Descartes (and every epistemological skeptic after) pretends to have. MacIntyre points out that even Descartes, having formally eschewed narrative for formal deduction from self-evident premises, constructs narratives to couch his process in the Meditations. The epistemological consequences are large. MacIntyre says that an epistemological crisis, even after being abated, can induce two conclusions: 1) that our understanding of a situation, the schemata or paradigms we use to interpret, even the ones we just adopted to end the crisis, “may themselves, in turn, come to be put in question at any time” (244) and 2) “because in such crises the criteria of truth, intelligibility and rationality may always themselves be put in question … we are never in a position to claim that now we possess the truth or now are fully rational. The most that we can claim is that this is the best account anyone has been able to give so far, and that our beliefs about what the marks of ‘a best account so far’ are will themselves change in what are, at present, unpredictable ways.”

MacIntyre, here, doesn’t pull out the point most explicitly, but the point is an important one… how do we know we are getting any better, that we aren’t just swinging unhooked from reality in a limitless abyss with no touchstone?

What is terrifying is that we, “we” being made up of our paradigms of thinking, could be terribly and radically wrong about reality, and therefore terribly and radically wrong about who we really are. Death has always been terrifying, and death is exactly what’s on the table. On the cultural scale, if we keep pulling up floorboards on the deck of the U. S. S. Neurath, how can we identify the totally new ship we will someday be aboard as embodying the culture we now identify with? And if that’s the case, wouldn’t that count as the death of an entire culture? That is scary, to think that democracy and freedom could someday end, but what is even more pressing is the personal death we risk at the hands of global belief replacement. For if all the beliefs we now own are replaced by others, wouldn’t we no longer count as being us? If I had totally and utterly different beliefs than those that I hold now, how would I identify as that person? Would I recognize me as me? Wouldn’t, then, I be dead?

MacIntyre and Rorty recognize, as post-Cartesian epistemology does not, the importance of narrative for the ordering and stablizing of beliefs. Without narrative, something like global skepticism would indeed be frightening. However, part of who we are, both as a culture and as individuals, is because of the story we tell ourselves of how we got from our old, bad beliefs to our new, better beliefs… This gives us continuity, the continuity in being able to claim that I did all those dumb, stupid things when I was younger. It gives you a coherent self. Without the story, we wouldn’t be able to claim any of that.

MacIntyre suggests that the difference between Descartes’ Meditations and Shakespeare’s Hamlet is that “Shakespeare invites us to reflect on the crisis of the self as a crisis in the tradition that has formed the self.” (248) Cultures are made up of traditions that create people and an epistemological crisis is a crisis of a particular tradition. A new, successful theory or paradigm or schema of science, art, religion, or philosophy does so because it “enables us to understand precisely why its predecessors have to be rejected or modified and also why, without and before its illumination, past theory could have remained credible. It introduces new standards of evaluating the past. It recasts the narrative that constitutes the continuous reconstruction” of the tradition of discourse. (249) MacIntyre is important for enabling us to to see that when a tradition is in a crisis, the successful resolution of that crisis extends the tradition. And it does so by its own tools. A tradition “is a conflict of interpretations of that tradition, a conflict which itself has a history susceptible of rival interpretations.” “A tradition then not only embodies the narrative of an argument, but is only to be recovered by an argumentative retelling of that narrative which will itself be in conflict with other argumentative retellings.” (250)

MacIntyre goes on to talk specifically about Kuhn, Lakatos, Popper and the philosophy of science, but I’d like to end by reflecting on MacIntyre’s links between epistemology and madness. MacIntyre remarks that “the categories of psychiatry and of epistemology must be to some extent interdefinable.” (252) MacIntyre in this essay has been using “epistemology” in a wide sense of “ways of knowing,” these schemata or theories or paradigms or canons of interpretation that generate on the other side what we call “knowledge”…. This is the idea of tradition-dependent, socially contextualized definitions of epistemology that have replaced the idea of Cartesian foundation-dependent, acontextual definitions.

JSTOR reference location – read up to six articles free with (?free?) membership: https://www.jstor.org/stable/pdf/27902497.pdf?seq=1#page_scan_tab_contents

pdf available at:

Epistemological crises, dramatic narrative and the philosophy of science / Alasdair McIntyre. – The Monist : an international quarterly journal of general philosophical inquiry / The Hegeler Institute {Hrsg.}. – 60(1977)4. – S. 453 – 472

Source: RiQuest | Document Viewer

Are you an ally of #systemschange? let me know here

In the late spring I was lucky enough to get involved in an international event on ‘supporting the field of #systemschange’. I will circulate a summary when it’s signed off.
We are currently connecting – with zero obligation – simple contact details of people who are ‘allies’ for systems change – which you might be, if you are reading this.
If you’re willing to share – to be asked by the group if you want to join – please let me have some basic details:
Name
organisation
website
contact info (email, phone)
brief description of interest and/or contribution to the field
cheers
Benjamin Taylor
ben_taylor@hotmail.com

 

Examples:

Lankelly Chase | Systems Change: A guide to what it is and how to do it

Academy for systems change: https://www.academyforchange.org/new-online-resources-leaders-systems-change/

NPC: https://www.thinknpc.org/themes/discover-ideas-and-approaches/systems-change/

Anna Birney of the School for Systems Change: https://medium.com/school-of-system-change/what-is-systems-change-an-outcome-and-process-f86126c8cb65

Con/versations Fall/Winter 2017 – cybernetics: state of the art

CON

VERSATIONS

vol. 1 Fall/Winter 2017

edited by liss c. werner

cybernetics: state of the art

Liss C. Werner is an architect. She is Assistant Professor for Cybernetics and computational Architecture at the Institute of Architecture at Technical University Berlin, Germany, where she is leading the cyberphysical systems research group. Werner has been specializing in cybernetics in architecture and Gordon Pask since 2002. She is a member of eCAADe and the American Society of Cybernetics and founder of Tactile Architecture- – offce für Systemarchitektur.

contributors:

raoul bunschoten
liss c. werner
raúl espejo
paul pangaro
kristian kloeckl
michael hohl
tim jachna
arun jain
delfna fantini van ditmar

Cybernetics is “a discipline which flls the bill insofar as the abstract concepts of cybernetics can be interpreted in architectural terms (and where appropriate, identifed with real architectural systems), to form a theory (architectural cybernetics, the cybernetic theory of architecture).”
Gordon Pask, 1969

Source (pdf): https://www.researchgate.net/profile/Liss_Werner/publication/320843914_Cybernetics_state_of_the_art/links/5a1d2c19a6fdcc0af326a813/Cybernetics-state-of-the-art.pdf

 

The W. Ross Ashby Digital Archive (mirror site)

Clean mirrored version of the original rossashby.info site that is now permanently screwed up by Site5, the crap web hosting company.


Bookplate signed by W. Ross Ashby.

The W. Ross Ashby Digital Archive (Mirror Site)

William Ross Ashby (1903-1972) was a British pioneer in the fields of cybernetics and systems theory. He is best known for proposing the law of requisite variety, the principle of self-organization, intelligence amplification, the good regulator theorem, building the automatically stabilizing Homeostat, and his books Design for a Brain (1952) and An Introduction to Cybernetics (1956).

In 2003, Ross’s family gave his journals, papers, and correspondence to the British Library, London. Then, in March 2004, on the last day of the W. Ross Ashby Centenary Conference, they announced the intention to make his journal available on the Internet. Four years later, this website fulfilled that promise, making this previously unpublished work available on-line.

The journal consists of 7,189 numbered pages in 25 volumes, and over 1,600 index cards. To make it easy to browse purposefully through so many images, extensive cross-linking has been added that is based on the keywords in Ross’s original keyword index. To jump directly to a particular journal page, enter the page number here:  then press Enter.

The biography describes Ross’s life in more detail than has previously been available in the public domain, and includes many photographs from the family’s private albums. Various other information and resources can be accessed via the navigation frame on the left.

In July 2017, at the International Society for the Systems Sciences conference in Vienna, Mick Ashby presented the ethical regulator theorem, which builds upon the good regulator theorem and the law of requisite variety. For more information, see The Ethical Regulator Theorem.

In March 2018, a new page was added to make it easy to access the contents of Mechanisms of Intelligence: Ashby’s Writings on Cybernetics (1981) by Roger Conant.


Home | CopyrightSource: The W. Ross Ashby Digital Archive (mirror site)

Ethical Regulator Theorem

[A presentation on this today from CybSoc’s 50th anniversary seemed strangely naive in some ways, but generated lots of discussion and thinking]

The Ethical Regulator Theorem

The ethical regulator theorem provides a basis for systematically evaluating the adequacy of existing or proposed designs for systems that make decisions that can have ethical consequences; regardless of whether the regulating agents are humans, machines, cyberanthropic hybrids, organizations, corporations, or government institutions.

The theorem builds upon the law of requisite variety and the good regulator theorem to define nine requisites that are necessary and sufficient for a cybernetic regulator to be both effective and ethical:
  1. Purpose expressed as unambiguously prioritized goals.
  2. Truth about the past and present.
  3. Variety of possible actions.
  4. Predictability of the future effects of actions.
  5. Intelligence to choose the best actions.
  6. Influence on the system being regulated.
  7. Ethics expressed as unambiguously prioritized rules.
  8. Integrity of all subsystems.
  9. Transparency of ethical behaviour.

Of these nine requisites, only the first six are necessary for a regulator to be effective. If a system does not need to be ethical, the three requisites ethics, integrity, and transparency are optional.


Super-Ethical Systems

A six-level framework is proposed for classifying cybernetic and superintelligent systems, which highlights a future time-line bifurcation that results in one of two mutually exclusive outcomes:

  • The human race is protected by superintelligent, ethically adequate “Super-Ethical” systems.
  • The human race is dominated by superintelligent, ethically inadequate “Super-Unethical” systems.

For more information, see the PDF: Cybernetics 3.0: Ethical Systems.


W. Ross Ashby Digital Archive Mirror

This domain also hosts a mirror copy of the W. Ross Ashby Digital Archive for use when the original archive site is unavailable because it has been permanently screwed-up with monetizing malware by Site5, the crap hosting company, and then Error 500’ed to death 😦


Source: Ethical Regulator Theorem

Cybernetics, virtue ethics and design – Ben Sweeting, #RSD16

[My links today are from attendance at the 50th anniversary conference of the Cybernetics Society – cybsoc.org. This was previously on model.report but while we have the mirror hosted here at syscoi, model.report is now – finally, sadly – down]

Cybernetics, virtue ethics and design

Sweeting, Ben (2017) Cybernetics, virtue ethics and design In: Proceedings of relating systems thinking and design (RSD6) 2017 Symposium, AHO, Oslo, Norway, 18-20 October 2017.
[img] Text
171212 Sweeting RSD6-3.pdf – Accepted Version 

Download (151kB)

Abstract

In this paper I speak directly to the subject matter of this conference: to its theme of flourishing, and to the subject areas of systems thinking and design that this conference series as a whole seeks to bring together. The conference theme of flourishing is a direct reference to ethics, and in particular the Nicomachean Ethics of Aristotle. There has been a revival of interest in this in recent decades under the heading of virtue ethics. Aristotle defined the good as that at which all things aim, and so in terms of goals and purpose. He described the goal of human life in terms eudemonia, which is usually translated as either human flourishing or the good life. There is a clear connection between this conception of ethics in terms of purpose and both design and systems. Design is an explicitly purposeful activity, which can be understood as the attempt to devise “courses of action aimed at changing existing situations into preferred ones” (Simon, 1969/1996, p. 111). Purpose is of central concern for how we understand systems, most explicitly in cybernetics. The aim of this paper is to make explicit some of the deep interconnections between these three areas in terms of the theme of purpose, and to suggest areas of common concern where they might lend support to each other. In order to do this within the scope of this paper, I focus on a specific point of reference in each of the three areas: to Alasdair MacIntyre’s (1981/1985) After Virtue, Dalibor Vesely’s (1985, 2004, 2010) account of architecture, and to the debate around Rosenblueth, Wiener and Bigelow’s (1943) proto-cybernetic paper.

Item Type: Contribution to conference proceedings in the public domain ( Full Paper)
Subjects: V000 Historical and Philosophical studies > V500 Philosophy > V520 Moral philosophy
H000 Engineering > H600 Electrical and Electronic Engineering > H672 Cybernetics
W000 Creative Arts and Design > W200 Design
Related URLs:
Depositing User: Converis
Date Deposited: 19 Dec 2017 14:12
Last Modified: 13 Feb 2018 15:00
URI: http://eprints.brighton.ac.uk/id/eprint/17678

Source: Cybernetics, virtue ethics and design – University of Brighton Repository

Conscious Purpose versus Nature – Gregory Bateson

[sometimes I regret posting so many things here – because something like this might get missed. This, it seems to me, is a very big and important paper]

Conscious Purpose versus Nature – Gregory Bateson

pdf (easier to read) [edited to add archive link] – http://www.swaraj.org/shikshantar/Gregory_Bateson.pdf

 

(*This lecture was given in August, 1968, to the London Conference on the Dialectics of Liberation, and is here reprinted from Dialectics of Liberation by permission of the publisher, Penguin Books Inc.)

Our civilization, which is on the block here for investigation and evaluation, has its roots in three main ancient civilizations: the Roman, the Hebrew and the Greek; and it would
Seem that many of our problems are related to the fact that we have an imperialist
civilization leavened or yeasted by a downtrodden, exploited colony in Palestine. In this
conference, we are again going to be fighting out the conflict between the Romans and
the Palestinians.
You will remember that St. Paul boasted, “I was born free.” What he meant was that he
was born Roman, and that this had certain legal advantages.
We can engage in that old battle either by backing the downtrodden or by backing the
imperialists. If you are going to fight that battle, you have to take sides in it. It’s that
simple.
On the other hand, of course, St. Paul’s ambition, and the ambition of the downtrodden, is
always to get on the side of the imperialists-to become middle-class imperialists
themselves-and it is doubtful whether creating more members of the civilization which
we are here criticizing is a solution to the problem.
There is, therefore, another more abstract problem. We need to understand the
pathologies and peculiarities of the whole Romano-Palestinian system. It is this that I am
interested in talking about. I do not care, here, about defending the Romans or defending
the Palestinians-the upper dogs or the underdogs. I want to consider the dynamics of the
whole traditional pathology in which we are caught, and in which we shall remain as long
as we continue to struggle within that old conflict. We just go round and round in terms
of the old premises.
Fortunately our civilization has a third root-in Greece. Of course Greece got caught up in
a rather similar mess, but still there was a lot of clean, cool thinking of a quite surprising
kind which was different.
Let me approach the bigger problem historically. From St. Thomas Aquinas to the
eighteenth century in Catholic countries, and to the Reformation among Protestants
(because we threw out a lot of Greek sophistication with the Reformation), the structure
of our religion was Greek. In mid-eighteenth century the biological world looked like
this: there was a supreme mind at the top of the ladder, which was the basic explanation
of everything downwards from that-the supreme mind being, in Christianity, God; and
having various attributes at various philosophic stages. The ladder of explanation went
downwards deductively from the Supreme to man to the apes, and so on, down to the
infusoria.
This hierarchy was a set of deductive steps from the most perfect to the most crude or
simple. And it was rigid. It was assumed that every species was unchanging.
Lamarck, probably the greatest biologist in history, turned that ladder’ of explanation
upside down. He was the man who said it starts with the infusoria and that there were
changes leading up to man. His turning the taxonomy upside down is one of the most
astonishing feats that has ever occurred. It was the equivalent in biology of the
Copernican revolution in astronomy.
The logical outcome of turning the taxonomy upside down was that the study of
evolution might provide an explanation of mind.
Up to Lamarck, mind was the explanation of the biological world. But, hey presto, the
question now arose: Is the biological world the explanation of mind? That which was the
explanation now became that which was to be explained. About three quarters of
Lamarck’s Philosophie Zoologique (1809) is an attempt, very crude, to build a
comparative psychology. He achieved and formulated a number of very modern ideas:
that you cannot attribute to any creature psychological capacities for which it has no
organs; that mental process must always have physical representation; and that the
complexity of the nervous system is related to the complexity of mind.
There the matter rested for 150 years, mainly because evolutionary theory was taken
over, not by a Catholic heresy but by a Protestant heresy, in the mid-nineteenth century.
Darwin’s opponents, you may remember, were not Aristotle and Aquinas, who had some
sophistication, but fundamentalist Christians whose sophistication stopped with the first
chapter of Genesis. The question of the nature of mind was something which the
nineteenth-century evolutionists tried to exclude from their theories, and the matter did
not come up again for serious consideration until after World War II. (I am doing some
injustice to some heretics along the road, notably to Samuel Butler-and others).
In World War II it was discovered what sort of complexity entails mind. And, since that
discovery, we know that: wherever in the Universe we encounter that sort of complexity,
we are dealing with mental phenomena. It’s as materialistic as that.
Let me try to describe for you that order of complexity, which is in some degree a
technical matter. Russel Wallace sent a famous essay to Darwin from Indonesia. In it he
announced his discovery of natural selection, which coincided with Darwin’s. Part of his
description of the struggle for existence is interesting:
“The action of this principle [the struggle for existence] is exactly like that of the
steam engine, which checks and corrects any irregularities almost before they
become evident; and in like manner no unbalanced deficiency in the animal
kingdom can ever reach any conspicuous magnitude, because it would make itself
felt at the very first step, by rendering existence difficult and extinction almost
sure to follow.”
The steam engine with a governor is simply a circular train of causal events, with
somewhere a link in that chain such that the more of something, the less of the next thing
in the circuit. The wider the balls of the governor diverge, the less the fuel supply. If
causal chains with that general characteristic are provided with energy, the result will be
(if you are lucky and things balance out) a self-corrective system.
Wallace, in fact, proposed the first cybernetic model.
Nowadays cybernetics deals with much more complex systems of this general kind; and
we know that when we talk about the processes of civilization, or evaluate human
behavior, human organization, or any biological system, we are concerned with selfcorrective
systems. Basically these systems are always conservative of something. As in
the engine with a governor, the fuel supply is changed to conserve-to keep constant-the
speed of the flywheel, so always in such systems changes occur to conserve the truth of
some descriptive statement, some component of the status quo. Wallace saw the matter
correctly, and natural selection acts primarily to keep the species unvarying; but it may
act at higher levels to keep constant that complex variable which we call “survival.”
Dr. Laing noted that the obvious can be very difficult for people to see. That is because
people are self-corrective systems. They are self-corrective against disturbance, and if the
obvious is not of a kind that they can easily assimilate without internal disturbance, their
self-corrective mechanisms work to sidetrack it, to hide it, even to the extent of shutting
the eyes if necessary, or shutting off various parts of the process of perception. Disturbing
information can be framed like a pearl so that it doesn’t make a nuisance of itself; and this
will be done, according to the understanding of the system itself of what would be a
nuisance. This too-the premise regarding what would cause disturbance-is something
which is learned and then becomes perpetuated or conserved.
At this conference, fundamentally, we deal with three of these enormously complex
systems or arrangements of conservative loops. One is the human individual. Its
physiology and neurology conserve body temperature, blood chemistry, the length and
size and shape of organs during growth and embryology, and all the rest of the body’s
characteristics. This is a system which conserves descriptive statements about the human
being, body or soul. For the same is true of the psychology of the individual, where
learning occurs, to conserve the opinions and components of the status quo.
Second, we deal with the society in which that individual lives-and that society is again a
system of the same general kind.
And third, we deal with the ecosystem, the natural biological surroundings of these
human animals.
Let me start from the natural ecosystems around man. An English oak wood, or a tropical
forest, or a piece of desert, is a community of creatures. In the oak wood perhaps 1000
species, perhaps more; in the tropical forest perhaps ten times that number of species live
together.
I may say that very few of you here have ever seen such an undisturbed system; there are
not many of them left; they’ve mostly been messed up by Homo sapiens who either
exterminated some species or introduced others which be, came weeds and pests, or
altered the water supply, etc etc. We are rapidly, of course, destroying all the natural
systems in the world, the balanced natural systems. We simply make them unbalancedbut
still natural.
Be that as it may, those creatures and plants live together in a combination of competition
and mutual dependency, and it is that combination that is the important thing to consider.
Every species has a primary Malthusian capacity. Any species that does not, potentially,
produce more young than the number of the population of the parental generation is out.
They’re doomed. It is absolutely necessary for every species and for every such system
that its components have a potential positive gain in the population curve. But, if every
species has potential gain, it is then quite a trick to achieve equilibrium. All sorts of
interactive balances and dependencies come into play, and it is these processes that have
the sort of circuit structure that I have mentioned.
The Malthusian curve is exponential. It is the curve of population growth and it is not
inappropriate to call this the population explosion.
You may regret that organisms have this explosive characteristic, but you may as well
settle for it. The creatures that don’t are out.
On the other hand, in a balanced ecological system whose underpinnings are of this
nature, it is very clear that any monkeying with the system is likely to disrupt the
equilibrium. Then the exponential curves will start to appear. One plant will become a
weed, some creatures will be exterminated, and the system as a balanced system is likely
to fall to pieces.
What is true of the species that live together in a wood is also true of the groupings and
sorts of people in a society, who are similarly in an uneasy balance of dependency and
competition. And the same truth holds right inside you, where there is an uneasy
physiological competition and mutual dependency among the organs, tissues, cells, and
so on. Without this competition and dependency you would not be, because you cannot
do without any of the competing organs and parts. If any of the parts did not have the
expansive characteristics they would go out, and you would go out, too. So that even in
the body you have a liability. With improper disturbance of the system, the exponential
curves appear.
In a society, the same is true.
I think you have to assume that all important physiological or social change is in some
degree a slipping of the system at some point along an exponential curve. The slippage
may not go far, or it may go to disaster. But in principle if, say, you kill off the thrushes
in a wood, certain components of the balance will run along exponential curves to a new
stopping place.
In such slippage there is always danger-the possibility that some variable, e.g., population
density, may reach such a value that further slippage is controlled by factors which are
inherently harmful. If, for’ example, population is finally controlled by available food
supply, the surviving individuals will be half starved and the food supply overgrazed,
usually to a point of no return.
Now let me begin to talk about the individual organism. This entity is similar to the oak
wood and its controls are represented in the total mind, which is perhaps only a reflection
of the total body. But the system is segmented in various ways, so that the effects of
something in your food life, shall we say, do not totally alter your sex life, and things in
your sex life do not totally change your kinesic life, and so on. There is a certain amount
of compartmentalization, which is no doubt a necessary economy. There is one
compartmentalization which is in many ways mysterious but certainly of crucial
importance in man’s life. I refer to the “semipermeable” linkage between consciousness
and the remainder of the total mind. A certain limited amount of information about what’s
happening in this larger part of the mind seems to be relayed to what we may call the
screen of consciousness. But what gets to consciousness is selected; it is a systematic (not
random) sampling of the rest.
Of course, the whole of the mind could not be reported in a part of the mind. This follows
logically from the relationship between part and whole. The television screen does not
give you total coverage or report of the events which occur in the whole television
process; and this not merely because the viewers would not be interested in such a report,
but because to report on any extra part of the total process would require extra circuitry.
But to report on the events in this extra circuitry would require a still further addition of
more circuitry, and so on. Each additional step toward increased consciousness will take
the system farther from total consciousness. To add a report on events in a given part of
the machine will actually decrease the percentage of total events reported.
We therefore have to settle for very limited consciousness, and the question arises: How
is the selecting done? On what principles does your mind select that which “you” will be
aware of? And, while not much is known of these principles, something is known, though
the principles at work are often not themselves accessible to consciousness. First of all,
much of the input is consciously scanned, but only after it has been processed by the
totally unconscious process of perception. The sensory events are packaged into images
and these images are then “conscious.”
I, the conscious I, see an unconsciously edited version of a small percentage of what
affects my retina. I am guided in my perception by purposes. I see who is attending, who
is not, who is understanding, who is not, or at least I get a myth about this subject, which
may be quite correct. I am interested in getting that myth as I talk. It is relevant to my
purposes that you hear me.
What happens to the picture of a cybernetic system-an oak wood or an organism-when
that picture is selectively drawn to answer only questions of purpose?
Consider the state of medicine today. It’s called medical science. What happens is that
doctors think it would be nice to get rid of polio, or typhoid, or cancer. So they devote
research money and effort to focusing on these “problems,” or purposes. At a certain
point Dr. Salk and others “solve” the problem of polio. They discover a solution of bugs
which you can give to children so that they don’t get polio. This is the solution to the
problem of polio. At this point, they stop putting large quantities of effort and money into
the problem of polio and go on to the problem of cancer, or whatever it may be.
Medicine ends up, therefore, as a total science, whose structure is essentially that of a bag
of tricks. Within this science there is extraordinarily little knowledge of the sort of things
I’m talking about; that is, of the body as a systemically cybernetically organized selfcorrective
system. Its internal interdependencies are minimally understood. What has
happened is that purpose has determined what will come under the inspection or
consciousness of medical science.
If you allow purpose to organize that which comes under your conscious inspection, what
you will get is a bag of tricks-some of them very valuable tricks. It is an extraordinary
achievement that these tricks have been discovered; all that I don’t argue. But still we do
not know two-penn’orth, really, about the total network system. Cannon wrote a book on
The Wisdom of the Body, but nobody has written a book on the wisdom of medical
science, because wisdom is precisely the thing which it lacks. Wisdom I take to be the
knowledge of the larger interactive system-that system which, if disturbed, is likely to
generate exponential curves of change.
Consciousness operates in the same way as medicine in its sampling of the events and
processes of the body and of what goes on in the total mind. It is organized in terms of
purpose. It is a short-cut device to enable you to get quickly at what you want; not to act
with maximum wisdom in order to live, but to follow the shortest logical or causal path to
get what you next want, which may be dinner; it may be a Beethoven sonata; it may be
sex. Above all, it may be money or power.
But you may say: “Yes, but we have lived that way for a million years.” Consciousness
and purpose have been characteristic of man for at least a million years, and may have
been with us a great deal longer than that. I am not prepared to say that dogs and cats are
not conscious, still less that porpoises are not conscious.
So you may say: “Why worry about that?”
But what worries me is the addition of modern technology to the old system. Today the
purposes of consciousness are implemented by more and more effective machinery,
transportation systems, airplanes, weaponry, medicine, pesticides, and so forth.
Conscious purpose is now empowered to upset, the balances of the body, of society, and
of the biological I world around us. A Pathology-a loss of balance-is threatened.
I think that much of what brings us here today is basically related to the thoughts that I
have been putting before you. On the one hand, we have the systemic nature of the
individual human being, the systemic nature of the culture in which he lives, and the
systemic nature of the biological, ecological system around him; and, on the other hand,
the curious twist in the systemic nature of the individual man whereby consciousness is,
almost of necessity, blinded to the systemic nature of the man himself. Purposive
consciousness pulls out, from the total mind, sequences which do not have the loop
structure which is characteristic of the whole systemic structure. If you follow the
“common-sense” dictates of consciousness you become, effectively, greedy and unwiseagain
I use “wisdom” as a word for recognition of and guidance by a knowledge of the
total systemic creature.
Lack of systemic wisdom is always punished. We may say that the biological systems-the
individual, the culture, and the ecology-are partly living sustainers of their component
cells or organisms. But the systems are nonetheless punishing of any species unwise
enough to quarrel with its ecology. Call the systemic forces “God” if you will.
Let me offer you a myth.
There was once a Garden. It contained many hundreds of species-probably in the sub
tropics-living in great fertility and balance, with plenty of humus, and so on. In that
garden, there were two anthropoids who were more intelligent than the other animals.
On one of the trees there was a fruit, very high up, which the two apes were unable to
reach: So they began to think. That was the mistake. They began to think purposively.
By and by, the he ape, whose name was Adam, went and got an empty box and put it
under the tree and stepped on it, but he found he still couldn’t reach the fruit. So he got
another box and put it on top of the first. Then he climbed up on the two boxes and
finally he got that apple.
Adam and Eve then became almost drunk with excitement. This was the way to do
things. Make a plan, ABC and you get D.
They then began to specialize in doing things the planned way. In effect, they cast out
from the Garden the concept of their own total systemic nature and of its total systemic
nature.
After they had cast God out of the Garden, they really went to work on this purposive
business, and pretty soon the topsoil disappeared. After that, several species of plants
became “weeds” and some of the animals became “pests”; and Adam found that
gardening was much harder work. He had to get his bread by the sweat of his brow and
he said, “It’s a vengeful God. I should never have eaten that apple.”
Moreover, there occurred a qualitative change in the relationship between Adam and Eve,
after they had discarded God from the Garden. Eve began to resent the business of sex
and reproduction. Whenever these rather basic phenomena intruded upon her now
purposive way of living, she was reminded of the larger life which had been kicked out of
the Garden. So Eve began to resent sex and reproduction, and when it came to parturition
she found this process very painful. She said this, too, was due to the vengeful nature of
God. She even heard a Voice say “In pain shalt thou bring forth” and “Thy desire shall be
unto thy husband, and he shall rule over thee.”
The biblical version of this story, from which I have borrowed extensively, does not
explain the extraordinary perversion of values, whereby the woman’s capacity for love
comes to seem a curse inflicted by the deity.
Be that as it may. Adam went on pursuing his purposes and finally invented the freeenterprise
system. Eve was not, for a long time, allowed to participate in this because she
was a woman. But she joined a bridge club and there found an outlet for her hate.
In the next generation, they again had trouble with love. Cain, the inventor and innovator,
was told by God that “His [Abel’s] desire shall be unto thee and thou shalt rule over him.”
So he killed Abel.
A parable, of course, is not data about human behavior. It is only an explanatory device.
But I have built into it a phenomenon which seems to be almost universal when man
commits the error of purposive thinking and disregards the systemic nature of the world
with which he must deal. This phenomenon is called by the psychologists “projection.”
The man, after all, has acted according to what he thought was common sense and now
he finds himself in a mess. He does not quite know what caused the mess and he feels
that what has happened is somehow unfair. He still does not see himself as part of the
system in which the mess exists, and he either blames the rest of the system or he blames
himself. In my parable Adam combines two sorts of nonsense: the notion “I have sinned”
and the notion “God is vengeful” If you look at the real situations in our world where the
systemic nature of the world has been ignored in favor of purpose or common sense, you
will find a rather similar reaction. President Johnson is, no doubt, fully aware that he has
a mess on his hands, not only in Vietnam but in other parts of the national and
international ecosystems; and I am sure that from where he sits it appears that he
followed his purposes with common sense and that the mess must be due either to the
wickedness of others or to his own sin or to some combination of these, according to his
temperament.
And the terrible thing about such situations is that inevitably they shorten the time span
of all planning. Emergency is present or only just around the corner; and long term
wisdom must therefore be sacrificed to expediency, even though there is a dim awareness
that expediency will never give a long-term solution.
Morever, since we are engaged in diagnosing the machinery of our own society, let me
add one point: our politicians-both those in a state of power and those in a state of protest
or hunger for power-are alike utterly ignorant of the matters which I have been
discussing. You can search the Congressional Record for speeches which show
awareness that the problems of government are biological problems, and you will find
very, very few that apply biological insight.
Extraordinary!
In general, governmental decisions are made by persons who are as ignorant of these
matters as pigeons. Like the famous Dr. Skinner, in The Way of All Flesh, they “combine
the wisdom of the dove with the harmlessness of the serpent.” But we are met here not
only for diagnosis of some of the world’s ills but also to think about remedies. I have
already suggested that no simple remedy to what I called the Romano-Palestinian
problem can be achieved by backing the Romans against the Palestinians or vice versa.
The problem is systemic and the solution must surely depend upon realizing this fact.
First, there is humility, and I propose this not as a moral principle, distasteful to a large
number of people, but simply as an item of a scientific philosophy. In the period of the
Industrial Revolution, perhaps the most important disaster was the enormous increase of
scientific arrogance. We had discovered how to make trains and other machines. We
knew how to put one box on top of the other to get that apple, and Occidental man saw
himself as an autocrat with complete power over a universe which was made of physics
and chemistry. And the biological phenomena were in the end to be controlled like
processes in a test tube. Evolution was the history of how organisms learned more tricks
for controlling the environment; and man had better tricks than any other creature.
But that arrogant scientific philosophy is now obsolete, and in its place there is the
discovery that man is only a part of larger systems and that the part can never control the
whole.
Goebbels thought that he could control public opinion in Germany with a vast
communication system, and our own public relations men are perhaps liable to similar
delusions. But in fact the would-be controller must always have his spies out to tell him
what the people are saying about his propaganda. He is therefore in the position of being
responsive to what they are saying. Therefore he cannot have a simple lineal control. We
do not live in the sort of universe in which simple lineal control is possible. Life is not
like that.
Similarly, in the field of psychiatry, the family is a cybernetic system of the sort which I
am discussing and usually when systemic pathology occurs, the members blame each
other, or sometimes themselves. But the truth of the matter is that both these alternatives
are fundamentally arrogant. Either alternative assumes that the individual human being
has total power over the system of which he or she is a part.
Even within the individual human being, control is limited. We can in some degree set
ourselves to learn even such abstract characteristics as arrogance or humility, but we are
not by any means the captains of our souls.
It is, however, possible that the remedy for ills of conscious purpose lies with the
individual. There is what Freud called the royal road to the unconscious. He was referring
to dreams, but I think we should lump together dreams and the creativity of art, or the
perception of art, and poetry and such things. And I would include with these the best of
religion. These are all activities in which the whole individual is involved. The artist may
have a conscious purpose to sell his picture, even perhaps a conscious purpose to make it.
But in the making he must necessarily relax that arrogance in favor of a creative
experience in which his conscious mind plays only a small part.
We might say that in creative art man must experience himself-his total self-as a
cybernetic model.
It is characteristic of the 1960s that a large number of people are looking to the
psychedelic drugs for some sort of wisdom or some sort of enlargement of consciousness,
and I think this symptom of our epoch probably arises as an attempt to compensate for
our excessive purposiveness. But I am not sure that wisdom can be got that way. What is
required is not simply a relaxation of consciousness to let the unconscious material gush
out. To do this is merely to exchange one partial view of the self for the other partial
view. I suspect that what is needed is the synthesis of the two views and this is more
difficult.
My own slight experience of LSD led me to believe that Prospero was wrong when he
said, “We are such stuff as dreams are made on.” It seemed to me that pure dream was,
like pure purpose, rather trivial. It was not the stuff of which we are made, but only bits
and pieces of that stuff. Our conscious purposes, similarly, are only bits and pieces.
The systemic view is something else again.
(Excerpted from Steps to an Ecology of Mind by Gregory Bateson, The University of
Chicago Press, 1999.)

 

Source: (1) The Ecology of Systems Thinking

Architecture and Adaptation – from Cybernetics to Tangible Computing By Socrates Yiannoudes, includes work by Philip Beesley

Dissipative Architectures book cover

ARCHITECTURE AND ADAPTATION

From Cybernetics to Tangible Computing

By Socrates Yiannoudes, includes work by Philip Beesley

Architecture and Adaptation discusses architectural projects that use computational technology to adapt to changing conditions and human needs. Topics include kinetic and transformable structures, digitally driven building parts, interactive installations, intelligent environments, early precedents and their historical context, socio-cultural aspects of adaptive architecture, the history and theory of artificial life, the theory of human-computer interaction, tangible computing, and the social studies of technology … ”
—Introduction

Source: Philip Beesley Architect Inc. | Publications

Cybersocialism | Red Pepper

[I have given up looking for anything new as articles on Cybersyn come round again and again, but this is part II of UK modern-day revolutionary socialists catching on to it]

Cybersocialism

Before the internet, Chilean socialists devised the Cybernet. Will Stronge reports on an early attempt at high-tech economic organisation.

September 21, 2018
4 min read

This article is featured in the latest issue of our magazine: ‘Creating the Future’, a collaboration with The World TransformedSubscribe now for more news, views and in-depth analysis. 

Project Cybersyn was an ambitious political and economic project introduced by Salvador Allende’s socialist government in Chile in the early 1970s. It was an experiment of socialist design that attempted to harness pioneering cybernetic models of complex systems to run a national economy. Cybersyn was explicitly positioned by its creators as an alternative to the top-down economic planning of the Soviet Union on the one hand and the market anarchy of capitalism on the other.

The plan was simple but revolutionary: following the vast nationalisation process already underway in Chile, every factory in the country would regularly send production data through a communications network (called Cybernet) to an ‘operations room’. A collection of democratically-elected officials could then make up-to-date calculations, simulations and decisions on the country’s economic output and feed these back, in real-time, to the factories for necessary adjustments. How much food are we producing and how much do we need? Are we producing enough of X so that the average person can have access to it? And so on. The mastermind behind the project, Stafford Beer, ultimately wanted the project to be more and more participatory, although the 1973 military coup put a stop to this possibility.

Perhaps the most interesting use of the Cybersyn technology was in 1972, when truck drivers, backed by the US, walked out in an attempt to destabilise Allende’s administration. The action almost brought the country to a standstill. Without trucks to supply food and raw materials, and with many roads blocked, it could have been the end of the socialist government. However, the many workers sympathetic to Allende took matters into their own hands, using Cybernet to relay key information from the shop floor. Together, the government and workers coordinated a substitute truck service that could supply the country with the resources it needed. Factories banded together, trading supplies and materials to maintain production, and community organisations such as mothers’ centres and student groups began to run supply networks.

It worked. Chile’s logistical infrastructure was back on the road – temporarily powered by the workers themselves. For a moment, organised workers had effectively co-run Chile’s economy, with what was essentially a primitive series of WhatsApp groups.

Ultimately, Allende’s days were numbered, and a military coup (again backed by the US) made sure that the potential of Project Cybersyn would be buried along with the socialist dreams behind it. Chile became a neoliberal laboratory, ruled by a vicious dictatorship.

A new generation

As the neoliberal era crumbles under its own contradictions and political impasses, perhaps it’s time to revive the spirit of Cybersyn for a new generation of progressives.

Today, we have technical capacities far beyond what was available to the Chilean government of 1972 – but these technologies are not currently coordinated to create a fairer and more democratic society. Project Cybersyn shows that technology is mere potential that requires political guidance and form to achieve progressive goals.

Cybersyn didn’t manage to achieve its aims of democratic worker control, but we can learn from its unique example to envision our own technologically-advanced democratic future.

Source: Cybersocialism | Red Pepper

The International Institute for Applied Systems Analysis

[Another piece of institutional clutter in the bizarre multiverses of systems thinking!]

International Institute for Applied Systems Analysis

From Wikipedia, the free encyclopedia

Jump to search

International Institute for Applied Systems Analysis
Blauer Hof Laxenburg 3-4.JPG
IIASA is housed in the Blauer Hof Palace in Laxenburg, Austria
Abbreviation IIASA
Formation 1972; 46 years ago
Type INGO
Location
Region served
Worldwide
Official language
English
Parent organization
National Member Organizations (NMOs)
Website www.iiasa.ac.at

The International Institute for Applied Systems Analysis (IIASA) is an international research organization located in Laxenburg, near Vienna, in Austria. IIASA conducts interdisciplinary scientific studies on environmentaleconomictechnological and social issues in the context of human dimensions of global change. IIASA’s mission is “to provide insights and guidance to policymakers worldwide by finding solutions to global and universal problems through applied systems analysis in order to improve human and social wellbeing and to protect the environment.”[1]

Source: International Institute for Applied Systems Analysis – Wikipedia

Their site: https://www.iiasa.ac.at/ 

OAPEN Library – The Power of Systems : How Policy Sciences Opened Up the Cold War World – Egle Rindzeviciute

The Power of Systems : How Policy Sciences Opened Up the Cold War World

[Opening speaker to day at the Cybernetics Society 50th Anniversary Conference – full book pdf available]

Source: OAPEN Library – The Power of Systems : How Policy Sciences Opened Up the Cold War World

 

Cybernetics of Value Co-creation – Espejo and Dominici

Cybernetics of Value Co-creation

Raul Espejo
General Director, World Organisation for Systems and Cybernetics, UK.
e-mail: r.espejo@syncho.org

Gandolfo Dominici
Scientific Director, Business Systems Laboratory
Associate Professor of Marketing, University of Palermo, Italy.
e-mail: gandolfo.dominici@bslaboratory.net. Corresponding author

Research questions and aims of the study
The paradigm shift from value creation to value “co-creation” calls for a deeper grasp of organizational learning in marketing theory. This paper adopts a cybernetic view of the process of value co-creation to shed light on its relevant aspects and to supply a framework to implement operations and strategies to foster this process. Can cybernetics help to better understand the process of value co-creation? Can the Viable System Model (Beer, 1979) be a sound approach to shape a more effective value co-creation process able to achieve higher satisfaction and value?
In this theoretical paper we will show how cybernetic can be effectively used to give a positive answer to both questions above.
To this aim, after describing the issue, we apply a comprehensive systemic approach to:

  • Offer a theoretical framework for value co-creation grounded in second-order cybernetics.
  • Depict value co-creation as a dynamic process through a series of cybernetic loops of interaction. In this perspective the product is considered as a stable recurrent outcome or eigenform (Miles, 2007, von Foerster, 1981a-d) deriving from an on-going dynamic seeking satisfactory complexity management in the co-creation process.
  • Shed light in how consumers and producers can engage in increasingly effective cocreation processes.
  • Supply, through the method of variety balances, a framework to manage and improve the quality of co-creation processes and to explore effective ways to foster collaborative strategies. This implies modelling co-creation relationships as homeostatic loops

underpinned by amplifiers, attenuators and transducers of complexity.

  • Clarify the recursive cognitive and behavioural nature of these loops to support and improve the necessary dynamic stability between enterprises and consumers.

Source: https://iris.unipa.it/retrieve/handle/10447/104358/141606/3-179-Abstract-%20Cybenrnetics%20of%20Value%20co-creation%20REGD.pdf (pdf)

https://bit.ly/2QmcIYF