Deming Society UK April Development Meeting – Organisational Identity – 2 April 2020, Coventry UK (£55 or become a member)

April Development Meeting
02 April 2020 | Nettle Hill, COVENTRY Booking form
When: Thursday, 2 April 2020, 09:30 for a 10:00 start

Where: The Round, Nettle Hill, Brinklow Road, Ansty, COVENTRY CV7 9JL, Tel: 02476 621 899

Prices: Deming Alliance members: The attendance fee for this meeting is included in your yearly membership fee. Non-members: £55 (lunch and refreshments included). Become a member and save £22 per meeting.

About the day: How can an organisation form a plan without understanding its own identity?

Come and learn in action. The topic of the day is one of the most fundamental for business and organisations. It is relevant for responsible consultants and management and anyone who wants to understand the world (or the Deming Alliance).
Organisational identity is the overlooked key to policy, strategy, financial management, culture, brand and customer value, process, innovation, R&D, and more. It’s typically poorly understood and knowhow is fragmented. The deep nature of identity is systemic, a (self-)organizing and functioning set of processes and patterns.

This all-day hands-on/minds-on session led by Angus Jenkinson will explore such integrated identity practically — by distilling the identity of the Deming Alliance, as a group exercise. Learn a new tool and systemic approach through actual dynamic facts — in the spirit of Deming.

Virtuoso® has been almost 20 years in academic and practical development and use. It reveals the healthy potential of companies. The process will be active, empirical and enjoyable. It uses (stories of) actual events in the experience of participants. This leads to new outlooks for strategy and management, e.g. strategic initiatives are not arbitrary targets but about adjusting the systems in a process of continuous improvement towards the evolving potential of identity.
12 integrated aspects of the Deming Alliance’s Virtuoso identity will appear. These form a circular logic based on deeply researched science and practice. Virtuoso and its early version have been used across the world since 2004 in charities, small companies and start-ups, medium-sized industry leaders, and at the top end by IBM for its Brand System and Great Company Roadmap. The tool is available for you to use:

Angus Jenkinson is a Former Professor of Integrated Marketing, he was hooked by Deming’s thinking three decades ago, he is a council member and trustee of the Cybernetics Society, his bio includes successful tech entrepreneur/business leader, systems designer, company chair, organization, strategy, and identity consultant, and problem-solver.


09:30 Coffee and networking

10:00 Introductions

10:10 Morning Session: Introduction of the ideas and approach

There will be a short coffee break during the morning.

12:45 Lunch

14:00 Afternoon Session: continuation of morning – a chance to put the thinking into practice!

There will be a short coffee break during the afternoon.

15:45 Review of the day

16:00 Any other business; sharing of current issues.

16:15 End of meeting.  Time for networking.

Event booking form