Decision-Making In A Vuca Environment | CIPFA, UK – free, online – 2 July 2020 11:00-12:00 UK time


Decision-Making In A Vuca Environment | CIPFA

Decision-Making In A Vuca Environment


Event summary

COVID-19 has posed a series of unexpected challenges to many different sectors and organisations. One trait that these organisations share is the need to have leaders who can make informed decisions, even in a challenging environment. VUCA stands for volatility, uncertainty, complexity and ambiguity – even in pre-COVID times, this could form a recipe for disaster within an organisation. CIPFA’s Brendan McCarron and Benjamin Taylor from Red Quadrant join us in this webinar focused on how to make the best decisions for yourself and your organisation in a VUCA environment.


02 July 2020
Starts: 11:00
Ends: 12:00

Free event

Book now

About this event

The phrase VUCA only arrived with us in the late 1990s, but has gripped our imaginations – representing the apparent unmanageability of the scale and pace of change we face. The era of COVID-19 seems only to reinforce that point. 

Brendan will focus on defining a new VUCA – vision, unity, courage and analysis in the face of challenge. He’ll provide the tools needed to be clear about what success looks like even in volatile situations and how you can be part of a greater whole that can process information and create alternatives. He’ll also emphasize the importance of courage and the need to reflect on the meaning of information before making decisions.  

Benjamin will outline the dimensions of the complexity we face, and why TUNA – Turbulent, Uncertain, Novel, and Ambiguous – might be better than VUCA. He will discuss how we can think and orient in ways which don’t make assumptions about basic stability. The presentation will touch on the dimensions of requisite agility that organisations need to develop in VUCA conditions – sense making at operational and strategic levels and co-ordination within the organisation. The emotional impacts of VUCA and the core practices we need to adopt to manage them will form part of the discussion, with the aim of providing a new lens to consider your response to complexity and that of your organisation. 

Who should attend

This webinar is free for all to attend but may be especially relevant for public sector professionals looking to make better decisions in times of change or increased stress such as the post-COVID world.

How you will benefit

The series will better enable delegates to:

  • learn techniques and strategies to make informed decisions for your organisation 
  • have the opportunity to ask industry professionals questions and engage in discussion 
  • gain insight on how to navigate a VUCA environment, whether it be the COVID-19 pandemic or another unexpected challenge 
  • be provided with tools to boost your leadership skills.


  • Leadership
  •  / Professional development

Speaker – Brendan McCarron: Senior Consultant

Brendan McCaron

Brendan is a senior leadership and professional consultant for CIPFA consultancy and training. He leads CIPFA’s CFO Leadership Academy in the UK and for the Government of Canada. He is also heavily involved in CIPFA’s finance business partnering work and in change management assignments in the UK and in Europe. He can be contacted on E:, T: 07810 547 226.

Benjamin is chief executive of the Public Service Transformation Academy, a not-for-profit social enterprise which delivers the Cabinet Office Commissioning Academy, and managing partner at RedQuadrant.

Speaker – Benjamin Taylor

He studied philosophy, politics, and economics at Oxford University before becoming co-ordinator of a youth development charity. He has worked in public service transformation since 1998, with seven years at the London Borough of Hammersmith & Fulham as Adviser to Leader, eGovernment Manager, and procuring a strategic partner. At PwC and Sector, his work included customer strategy for Birmingham City Council and advice to the Government of Armenia.

Benjamin is a leading thinker on system leadership, culture, and transformation. He holds a lean six sigma black belt and is an accredited power+systems trainer. He is a visiting lecturer in applied systems thinking at Cass Business School, City University, and has lectured at Nottingham Business School and Oxford Said/HEC Paris. He has spoken at LGC Summit, the PSTA’s State of Transformation event, and LGA Conference etc.


Decision-Making In A Vuca Environment | CIPFA