METAPHORUM WEBINAR SERIES – October 2020- February 2021 – free

It is a pleasure for us to launch our first Metaphorum webinar series with a confirmed program of speakers for the next four months. Our intention with this Webinar Series is to share innovations in theory and practice in organizational cybernetics and related systems approaches. We aim to develop as an active community of learning by sharing in these online conversations,  recent innovations in theory and methodology, critical reflections and insightful experiences. The webinar series aims at  creating a space for collective learning with other fellow cyberneticians, systems researchers and practitioners.

Once or twice a month we will have a Zoom webinar with selected speakers. All sessions are on Wednesdays from 5 to 6 pm (UK time).  The speaker will present in the first 30 min and then there will be 30 minutes for the participants to engage with the speaker. If the speaker agrees, we will also make all presentations available on the Metaphorum website.

If you want to participate in any of the webinars, please respond to this email by following the link and confirming in which webinars you’d like to participate.  We will send you links to forthcoming webinars – you can include as many webinars as you’d like in the form. There is no cost to attend the webinars for Metaphorum members.

Looking forward to have you with us in this webinars’ series.

Angela Espinosa, Allenna Leonard and Jon Walker

AGENDA October 2020- February 2021

November the 4th 2020.
November 11th, 2020.
November  25th, 2020.

December 16th 2020.
February the 3rd, 2021.

Dr. Steve Morlidge.
‘The VSM in 2020 – more relevant than ever?’.
Dr. Barry Clemson.
‘Monitoring the health of riverine systems’
Dr. Manel Pretel-Wilson.
The Neo-Cybernetic Synthesis: Ashby’s True Legacy.
Dr Jonathan Huxley.
The Viability of Tribes
Prof Emeritus Michael C. Jackson.
The Soul of the Viable System Model (VSM)

See below for information on the first webinar, by Steve Morlidge, and the link to the session, for those who want to attend.

Please register by clicking on the following link, for links to forthcoming webinars and /or updates on the webinar series.

November the 4th, 2020
Dr. Steve Morlidge
‘The VSM in 2020 – more relevant than ever?’

It has been said that Stafford Beer was 50 years ahead of his time. In this webinar Steve Morlidge will reflect on the relevance of the VSM from the perspective of someone dedicated to helping finance practitioners half a century distant after the first edition of Brain of The Firm was published.

Steve Morlidge 2020 Bio

General Management Thinker, Author, Speaker.

Steve Morlidge has 30 years of practical experience in designing and running performance management systems in Unilever, including three years as the lead of a global change project. He is a former chairman of the European Beyond Budgeting Round Table and now works as a management thinker, writer and speaker, drawing on his years of experience at the leading edge of performance management thought and practice. Steve Morlidge published Future Ready: How to Master Business Forecasting, John Wiley, 2010, ‘The Little Book of Beyond Budgeting’ and ‘The Little Book of Operational Forecasting’ through Matador in 2017 and 2018 respectively. His latest book ‘Present Sense: A practical guide to the science of measuring performance and the art of communicating it, with the brain in mind’ was published in November 2019.
He is on the editorial board of Foresight, a forecasting practitioner’s journal published by the International Institute of Forecasting to which he regularly contributes. He is also a cofounder of CatchBull, a supplier of forecasting performance management software and sits on the non-executive Board of the Beyond Budgeting Institute. Steve Morlidge is a visiting fellow at Cranfield University, Bedfordshire, UK and has a PhD from Hull Business School in Yorkshire, UK focusing on the application of systems concepts to the design of complex organizations. He completed his BA with honors, and he is a qualified management accountant (CIMA).

He can be reached at or

Metaphorum is inviting you to a scheduled Zoom meeting.

Topic: Dr. Steve Morlidge ‘The VSM in 2020 – more relevant than ever?’
Time: Nov 4, 2020 05:00 PM London
Join Zoom Meeting

Meeting ID: 844 5380 0098
Passcode: 588408