A Frame for Deframing in Strategic Analysis | Dunbar et al (1996)

A Frame for Deframing in Strategic Analysis R. Dunbar, R. Garud, S. Raghuram Published 1996 Computer Science Journal of Management Inquiry Deframing processes are needed to deal with pervasive change. We describe what is meant by a frame and how strategy analysts develop and rely on frames to help their understanding. We also discuss the limitations of frames and the need in a changing world for people to be able to both frame and deframe to facilitate their understanding. We then present a frame for understanding the deframing process. 

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A Frame for Deframing in Strategic Analysis

Deframing processes are needed to deal with pervasive change. We describe what is meant by a frame and how strategy analysts develop and rely on frames to help their understanding. We also discuss the limitations of frames and the need in a changing world for people to be able to both frame and deframe to facilitate their understanding. We then present a frame for understanding the deframing process.